rac·ism
/ˈrāˌsizəm/
noun
prejudice, discrimination, or antagonism directed against a person or people on the basis of their membership in a particular racial or ethnic group, typically one that is a minority or marginalized. "a program to combat racism"
It's interesting how much salt these "no racism" posts generate from the overwhelmingly PPC userbase here.
I should be nice to the racists?