It's meant to generate outrage, like how MEC (outdoor company) in Vancouver wrote a real tear jerker about how outdoor activities are "dominated" by white people, and we need to address this.

So they revamped their entire website to show 99% only POC's and women in mixed groups out enjoying nature, made a bunch of diversity pledges to address how white people must be literally forcing POC's at gunpoint to get out of parks and off hiking trails, and then were shocked when their business started to lose money.

Guess telling your customers how bad they are because of their skin colour isn't the best idea. Also their gear is now mostly garbage, and they sold to an American company.