It would be, but what would people DO with that parity? Go cross-border shopping? Not likely. This time around we'd just watch as our retailers continue to justify why prices are still higher in Canada. Remember the book fiasco? At first they said "It'll take a while for prices to match, because of vague book publishing reasons and the possibility the dollar will go back down." After a few months of that, they said "Oh, Canadians read more, so there's a higher demand for books. That's why they cost more." And eventually, they started printing Canadian covers that didn't include the American prices so you wouldn't know just how badly you were being gouged.