Yeah, that's the joke. It's like how antifa, who are fascists, called themselves antifacists. Or BLM, black lives matter, haven't spent a cent to help black people except for the owners who Buy Lots of Mansions. Or the Every Child Matters movement, who only cares about certain children, but can't be bothered to say anything about the majority of them.

Noam Chomsky calls it the tomahawk method, where you name something the opposite of what it is. Confuses people. Works.