My position is to vote with your wallet. I grew up in a small town in Saskatchewan. My parents are farmers. I know where to get the good stuff and it's certainly not at Superstore, Walmart or even Costco.

I don't know where you live, but there is certainly a website for your area with locally made goods. I can drive to Saskatoon and buy beef at Walmart which was frozen and transported from some mega farm in Alberta or I can drive just a little bit farther and get locally produced meat at the Pine View Farms or the Farmyard Market. You pay a little bit more, but for me it's worth it.