Remember that ridicule is your strongest weapon against people who use this stuff against you. This is a war and the ashamed are the casualties. When someone tries to conflate you with the media’s portrayal of a conspiracy theorist you have to be ruthless. Point out every flaw they have, criticize their morals and virtues BUT do it in a mocking tone. Call them sleezy, liars, lazy , dishonest, call them words that make them think, don’t use names use descriptors. The main point is to do it with a smile . Ridicule and mock. Fight fire with fire.