rac·ism
/ˈrāˌsizəm/
noun
prejudice, discrimination, or antagonism directed against a person or people on the basis of their membership in a particular racial or ethnic group, typically one that is a minority or marginalized. "a program to combat racism"
It's interesting how much salt these "no racism" posts generate from the overwhelmingly PPC userbase here.
Don Cherry would like to invite you to the depersoned list of racists. Your rules.