They know exactly what they are doing. Of course the entire premise is silly and illogical, they know that, but they know they can use it to their advantage. If you buy into O'toole's carbon rewards program, surely you will be fine with a carbon credit system. Carbon credit system will be tied to your social credit score system, it will give the elites far more control over society than they have now. O'toole is merely pushing the acceptable boundaries toward this goal. So next election we have 2 choices the bad guy (Trudeau) offers a carbon tax, the controlled opposition 'good guy' (O'toole) goes further than Trudeau towards the end goal. We get to choose which speed we want to travel towards their ideal carbon credit system.